EvieLife Case Study
Partnering for Positive Change
An Introduction
EvieLife emerged from the shared vision of three entrepreneurs united by their curiosity, commitment to community, and ambition to make a meaningful impact. The business specialises in installing reliable, efficient, and easy-to-use electric vehicle (EV) charging solutions. They cater to hospitality, further education, and commercial premises, offering services such as fully funded charging points, profit-sharing arrangements, managed administration, and ongoing maintenance.
The Challenge
EvieLife sought to grow their business by broadening their client base and enhancing their brand's presence. To achieve this, they reached out to Leisure Lists to obtain pertinent, high-quality prospect data for use across various impactful marketing initiatives. These initiatives needed to resonate with their target audience, clearly communicate their value proposition, and yield demonstrable outcomes through multi-channel campaigns encompassing email, postal, and telephone outreach.
The Solution
Over a two-year campaign, Leisure Lists supplied EvieLife with a variety of B2B contact lists, spanning sectors from Hotels to Holiday Parks, encompassing email, postal, and telephone contact details.
While we remained available to provide advice and guidance, EvieLife managed the complete execution of their multi-channel campaigns internally. This includes the design and deployment of their marketing materials, leveraging the data provided.
The Results
Over the course of their lease, up to six email campaigns were executed, resulting in a robust 95% delivery rate. This high deliverability indicates healthy email lists from Leisure Lists alongside inbox-friendly content from EvieLife.
This success highlights their relevant targeting, resonant messaging, technical set-up and considerate approach to inbox management.
In Conclusion
This collaboration facilitated significant progress towards EvieLife's goals of business growth and brand recognition. By providing targeted B2B contact data across crucial sectors, Leisure Lists enabled them to implement comprehensive multi-channel marketing campaigns.