Marketing and Selling to Swimming Pool owners and operators

 5 Top Tips to sell your products and services to UK swimming pools: 



1. Purchase a B2B Mailing List

You need to know who your audience is. The quickest and most effective way to do this is to buy a specialist B2B data list. Building a list yourself can be time consuming and tedious, but you need to do your research to find a credible provider with good quality prospect data. Leisure Lists can create a bespoke list of marketing data for swimming pools for you based on your requirements. 

You can then target the decision makers at each site directly. This will save you both time and money against other marketing channels, enabling you to maximise your return on any investment. 

2. Create value for your audience

You need to provide a clear call to action, with an offer or promotion that encourages this action. Consider creating a unique offer, that has a time limit in order to generate inbound demand. eg Save 20% if you order before the end of the month. 

3. Select your marketing channels

How will your prospects respond to different formats? eg An email versus a printed postcard, or letter, or a personal telephone call. 

It’s proven that a combination of channels will maximise response so we often see businesses warming a prospect up with an email or printed solution, and then following up with an additional email or telephone call. 

The choice of your medium may depend on your product or service. For example a printed letter may work best to portray your brand as a professional service offering, but a more creative colour postcard format may suite a swimming pool equipment supplier better to bring that proposition to life. 

4. Maximising your design and creative

As above the creative approach may differ depending on your specific proposition. It can help you stand out, and start telling your brand story. But just as important is great copy. Great copy doesn’t mean complicated wording - it means simple and to the point. 

Take a step back and consider your ‘elevator pitch’. Does your copy tell the prospect when you do in a simple and easy to understand way? Why are you the supplier to consider over someone else? 

It may be worth a small investment to get a copy review from a neutral 3rd party specialist to start you off before investing in a bigger paid campaign. The team at Leisure Lists can also offer this service.

5. Contact the Leisure Lists team

We pride ourselves on great quality data from across the UK Leisure industry. We don't operate like many big data houses. We specialise in the industry, and we don't sell off-the-shelf lists. The team will listen to your requirements and we'll create a bespoke data set for your campaigns by applying a number of filters across Region, Owner Type, Facilities available and more.