Prospect Marketing Lists: A Complete Explanation
What is a prospect marketing list?
A prospect marketing list is a list of potential clients that may be interested in your products or services. They are used to target decision makers to increase brand awareness and sales. It may also be known as a prospect contact list, email list or mailing list. The contact data can include both offline and online information such as email addresses, postal addresses, telephone numbers or a combination of all three.
How do I purchase a prospect marketing list?
Data Brokers specialise in the provision of contact, or mailing lists. It is worth noting that some Brokers will use a network of sub-brokers to find data, whereas some Brokers, like Leisure Lists are specialists in their own area. Their methods of data collection all vary, so this is worth exploring and understanding when you are completing your Legitimate Interest Assessment to approach a prospect audience.
You can rest assured of compliance at Leisure Lists, where we telephone research each and every record, and verify the reason for the data collection over the phone. This also enables us to confidently state our data is best in class.
Are marketing lists GDPR compliant?
They certainly can be. B2B corporate subscribers are treated differently to consumers in both The GDPR and PECR pieces of legislation.
The best indicator of compliance is to ensure the organisation has successfully implemented controls (including people, process, equipment, and records) which cause the organisation to ...
‘respond to the requirements of GDPR in a reliable, consistent, transparent, and verifiable manner’.
Accountability
Accountability is defined in GDPR as the controller being able to demonstrate compliance with the six key principles.
Evidence of systematic capability is often encapsulated in an information governance framework (IGF)
.Leisure Lists operates an IGF which includes policies for data protection and information security.
Are there mandatory GDPR requirements
Yes. Mandatory GDPR requirements are defined in the Data Protection Act 2018 and GDPR ; these are reflected in the current UK Information Commissioner ‘compliance checklists’. We regularly compare our IGF with these checklists to provide a reliable guide that we effectively ‘respond’ to the mandatory requirements.
You can also view our FAQs, Data Transparency and Privacy Policy information for more detail on how we process personal data in our Contact Lists.
Do you need consent to use a mailing list?
No, providing it is a B2B list of corporate subscribers.
We don't have the consent of individuals on our lists. As
there is no GDPR compulsion to acquire consent to process the personal data.
We do not process any special category data nor the data of children. As a controller we must ensure we have a lawful basis for processing, which is our legitimate interests and those of third parties. To ensure those interests remain balanced with those of the individual, we have conducted and recorded a legitimate interests assessment test as recommended by the Information Commissioner. We regularly review this document to ensure that it remains valid.
Without consent, how can the lists be used for direct marketing purposes?
The Privacy and Electronic Communications (EC Directive) Regulations 2003 (22(1)) requires the consent of an individual for the transmission of unsolicited communications by means of electronic mail to individual subscribers ONLY. Messages directed to corporate subscribers are permitted on an opt-out basis i.e., without consent.
Our lists contain the electronic contact details of corporate subscribers. Consent is therefore not required.
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