5 Tips for Selling to UK Independent Schools

Independent Schools in the UK generate over £11Bn to the economy. Read on to find out how you can ensure your brand is set up to target the key decision makers in this sector. 

1. Review and Promote your brand

The Education sector is highly competitive, so making sure your brand assets are up to date is key. Ensure your social profiles have recent content, your website material is up to date, and all your contact details work correctly. 

Once your review is complete you need to prepare to put yourself and brand out there through many different channels. Building trust over time is key, along with consistency of message to increase recognition across Head Teachers, School Administrators, Bursars, and other key decision makers. 

2. Features and Benefits 

You know your product and service the best. But have you refined your pitch so that a prospect starting off cold understands why your offering is better than their existing supplier? Detailing out these in order will help when it comes to in person meetings, emails or marketing content across your website and social media channels. 

3. Networking

The Education sector is well connected. Have a look for local events, both trade and other where your key decision makers could be. Online content building through professional sites can also aid in raising both your own and your company's profile in the sector. 

4. Share your testimonials

Increase the trust and credibility of your brand by sharing your reviews from existing customers. Show these off across your online presence, your website and Google My Business are the 2 key areas to focus on. It will also remind your existing school customers to recommend you to their network whenever they are asked for an opinion. Word of

mouth referral in education is a key channel, that you can influence using all of the above tips. 

5. Source quality prospect data

To maximise your success and marketing efficiency you can use marketing database lists curated by specialists providers like Leisure Lists. Our database of UK Independent Schools can be selected by the decision maker, facilities available and region. 



It's worth noting that only 5 per cent of schools welcome direct sales calls*. As a supplier you can reach these decision makers through email and postal campaigns. To supplement online networking and email marketing have you considered other forms of direct marketing like printed catalogues, brochures, and letters?

Want to learn more about marketing and selling to UK Independent Schools?

Learn more here

Source: www.incensu.co.uk