The Benefits of Direct Marketing for B2B Businesses

Direct marketing, in all its forms, can be an effective part of B2B marketing strategy. It's no surprise that it's still used by many businesses. Direct marketing can be very cost effective and efficient, and with the right approach it can help you reach a target market more effectively than other types of advertising.

This forms part of a relationship marketing strategy 

Direct marketing is not just simply about email, telephone and postal mailing data. It involves the process of reaching out to your customers or prospects to build a relationship with them to ultimately sell more. There are many ways to do this from emails to in-person events like trade shows or conferences. Direct marketing is one of the most cost-effective methods for reaching your target audience because you talk direct either in person or via a form of media without spending a lot more on broader forms of advertising like TV or Google Ads. 

A good contact list is the key to success

A large, accurate database of customers who are interested in your products or services will give you a better return on investment than any other form of marketing. If you want to increase sales, start by building up a quality database of potential customers.

Direct mail lists can be used for other forms of direct marketing as well—such as email and telephone—so it’s important to keep them updated so that all your channels reach the right people at the right time.

Buying a contact list from reputable data broker can help you accelerate your prospect marketing efforts, but you might be thinking email marketing lists are expensive -  they're not. At Leisure Lists our pricing starts from £175 per 1000 records (some terms and minimum volumes apply). Check out what we offer here.

In the past, you may have had to pay thousands of pounds for an email list and it was difficult to know what kind of quality you were getting, with unfortunately a number of bad actors in existence.. But with Leisure Lists you can purchase with confidence knowing we’ve been in business for over 30 years, and provide both GDPR and PECR compliant B2B contact lists. Learn more about our compliance here.

In conclusion Direct marketing is an important part of the B2B marketing mix. It can be used effectively when combined with other strategies, such as PPC and social media. Direct marketing is still one of the most cost-effective ways for B2B businesses to reach out to potential customers. It also helps them build relationships with their existing customers by giving them a reason to respond in a positive way (such as making a purchase).